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CDMP test Format | CDMP Course Contents | CDMP Course Outline | CDMP test Syllabus | CDMP test Objectives

Exam Code: CDMP

Exam Name: DMI Certified Digital Marketing Professional

Number of Questions: Typically 100-200 multiple-choice questions. recent information suggests 120 questions.

Time Allotted: Usually 120 minutes (2 hours) or 180 minutes (3 hours), depending on the specific version of the exam.

Passing Marks: Generally 60%.

Exam Format: Computer-based, often online proctored.



- Digital Marketing Introduction

- Principles of Digital Marketing

- Digital research

- Developing objectives

- Cultural research

- Connecting with the customer



- Content Development

- Content marketing concepts and strategy

- Developing a content marketing plan

- Publishing and distributing content

- Using content research to find opportunities

- Creating and curating content

- Metrics and performance

- Establishing content intent



- Social Media Marketing

- Key social platforms for digital marketing

- Growing and engaging an audience

- Developing data-driven audience and campaign insights

- Setting up a social media experience for a business

- Creating and optimising social media campaigns

- Live-online practicing on social media advertising



- Search Engine Optimisation (SEO)

- SEO fundamentals

- Keywords and SEO content plan

- Measuring SEO performance

- Aligning SEO and business objectives

- Optimising organic search rankings



- Google Paid Search and Google Video – YouTube

- Fundamentals of paid search

- Search campaign management

- Paid search campaign measurement

- Paid search campaign creation with Google Ads

- Fundamentals of display and video advertising

- Google display network and video ad formats

- Creating and managing a YouTube channel

- Creating display and video campaigns

- Targeting display and video campaigns

- Measurement and optimisation

- Reporting on display campaign



- Email Marketing

- Email marketing fundamentals

- Email design

- Testing and optimising an email campaign

- Tools and strategy

- Creating an effective email campaign

- Marketing automation



- Website Optimisation

- Web design and website optimisation

- Design principles and website copy

- Publishing a basic website

- User-centred design and website optimisation

- Website metrics and developing insight



- Analytics – Google Analytics

- Web analytics fundamentals

- Creating and configuring a Google Analytics account

- Monitoring campaigns with Google Analytics reports

- Setting goals with Google Analytics

- Analysing and recording Google Analytics data

- Using Google Analytics 4



- Design Strategy

- Digital strategy fundamentals

- Setting strategy objectives and KPIs

- Digital strategy research

- Developing a creative strategy

- Executing a Digital Marketing strategy

- Communicating a Digital Marketing strategy

- Forecasting performa/nce

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